Marketing, Sales
Representation & Distribution
All businesses need to have a market presence, a
clearly defined marketing strategy and action plans to compete
effectively for market share.
Opal hotels & resorts can develop these plans and
strategies based on our extensive experience in the travel and tourism
industry. We can provide expert representation and direct sales to
improve your revenues as well as ensuring your business is distributed
through the various trade, consumer and business channels.
We regularly exhibit at key travel shows and
negotiate with wholesale buyers on behalf of our clients.
Strategic Sales and Marketing Planning
The annual sales and marketing plan is the sales department's strategic plan for delivery of the optimum occupancy and rate.
We prepare carefully evaluated strategic plans for
each property, highlighting the sales and marketing actions that will be
undertaken by market segment.
Co-ordinate all sales, marketing and PR activity
both on and off property Monthly review with the General Manager and
Director of Sales and Marketing Monitor results achieved versus the plan
Manage website and develop internet marketing
strategies to maximise distribution through all channels
Develop robust search engine strategies to improve
website positioning
Facebook, Twitter. Creation of Corporate
Profiles (including all content: texts, videos, pictures, RSS feeds)
Social Media Creative Campaigns and Creation
of Viral Content
Social Media Applications, Apps & Widgets for
iPhones and blogs
Creation of Interest & Focus Groups
Customer Relationship Management including
consumer Behaviour Analysis
Web Design: corporate websites, blogs, wikis,
online communities
Online Reputation Management (brand analysis
and monitoring)
Search Engine Optimization (SEO) and Search
Engine Marketing (SEM)