Opal Hotels

Hotel Management

Our management teams are experienced “hands-on” hotel professionals with extensive first-hand operational experience as General Managers, Regional Managers and Area Managers..

We pay attention to the details to ensure that the hotel is professionally managed and that guest and staff satisfaction levels are delivered and maintained at the highest levels. We maintain emphasis on profit delivery within our mission to maximise returns on investment and create shareholder value.

We ensure that the General Manager and support team are focused on the goals and objectives of the owning company. We encourage the philosophy that highly trained and motivated staff, operating in a well maintained and high quality environment deliver optimal profits.

Cost Control, Budgeting and Financial Performance Reviews

Detailed budgeting, forecasting and monitoring of all revenues and costs is vital to create a culture of performance excellence and to deliver superior returns.

· Annual budget prepared well in advance of year-end

· Budgets submitted to clients for approval

· Detailed weekly, monthly, quarterly forecasts submitted with variances analysed to manage performance

· All financial statements are reviewed by Opal hotels and submitted with detailed commentary

· Monthly/quarterly review with owners

Full Accounting and Reporting Service

· Accounts payable

· Accounts receivable

· Cash management

· General ledger transactions

· Balance sheets

· Hotel financial statements

· Cash flow forecasts

Strategic Sales and Marketing Planning

The annual sales and marketing plan is the sales department's strategic plan for delivery of the optimum occupancy and rate. We prepare carefully evaluated strategic plans for each property, highlighting the sales and marketing actions that will be undertaken by market segment.

· Co-ordinate all sales, marketing and PR activity both on and off property Monthly review with the General Manager and Director of Sales and Marketing Monitor results achieved versus the plan

· Manage website and develop internet marketing strategies to maximise distribution through all channels

· Develop robust search engine strategies to improve website positioning

Revenue Management

Revenue management is crucial to optimising the hotel's revenue performance and we ensure that each hotel is proficient in this area.

The General Manager and their team evaluate business on the books, pricing and forecast occupancy levels against historical and known future trends utilising our proprietary models and processes.

· Market share analysis with supporting commentary

· Analysis on competitors' rate strategies

· Evaluation of GDS and brand delivery systems

· Appropriate pricing strategies

Hotel Development and Pre-Opening Services

We have extensive experience in all areas related to hotel development. The services we provide are unique for each project we undertake and are designed to meet our client's specific needs. Our experience makes us ideally suited to assist you with your hotel development project, from feasibility through to opening.

Renovation and Project Management

Continual change in guest expectations means that hotels must stay ahead of the curve to remain competitive. Opal hotels can manage guest room and public area refurbishments, from interior design to selecting the appropriate contractors capable of delivering a project on time and within budget.

· Feasibility Analysis

· Assist in site evaluation and selection

· Co-ordinate hotel demand studies

· Assist owner with the selection of the most appropriate brand

· Prepare financial projections

· Prepare preliminary build and/or refurbishment estimates

Planning and Design

· Advise on the selection of project manager, architect and interior designer

· Advise on guestroom, public area design and back of house layout

· Co-ordinate the activities of all professional services

· Co-ordinate the procurement of all furnishings, public area fit out, kitchen and operating equipment

· Advise and co-ordinate on the selection of all front desk, reservations, sales and accounting systems

· Advise on and co-ordinate the selection of telephone, AV and key lock systems

Capital Expenditure Planning

Selective capital expenditure is critical to value maximisation of the hotel. Strategic planning is required to ensure that capital expenditure is focused and value created over the hold period. We work closely with our clients to establish the appropriate amounts to set aside for capital expenditure on a long term basis.