Hotel Management

Opal hotels & resorts offer a range of hotel management options to best suit your individual needs. This can include either the choice of a 'branded' management agreement which can bring greater market recognition to your property or alternatively, we can work with you to enhance your existing branding and market position.

Our management teams are experienced “hands-on” hotel professionals with extensive first-hand operational experience as General Managers, Regional Managers and Area Managers.

We pay attention to the details to ensure that the hotel is professionally managed and that guest and staff satisfaction levels are delivered and maintained at the highest levels. We maintain emphasis on profit delivery within our mission to maximise returns on investment and create asset value.

We ensure that the General Manager and support team are focused on the goals and objectives of the owning company. We encourage the philosophy that highly trained and motivated staff, operating in a well maintained and high quality environment delivers optimal profits.

Cost Control, Budgeting & Financial Performance Reviews

Detailed budgeting, forecasting and monitoring of all revenues and costs is vital to create a culture of performance excellence and to deliver superior returns.

Annual budget prepared well in advance of year-end

Budgets submitted to clients for approval

Detailed weekly, monthly, quarterly forecasts submitted with variances analysed to manage performance

All financial statements are reviewed by Opal hotels and submitted with detailed commentary

Monthly/quarterly review with owners

Full Accounting and Reporting Service

Accounts payable

Accounts receivable

Cash management

General ledger transactions

Balance sheets

Hotel financial statements

Cash flow forecasts

Strategic Sales and Marketing Planning

The annual sales and marketing plan is the sales department's strategic plan for delivery of the optimum occupancy and rate.

We prepare carefully evaluated strategic plans for each property, highlighting the sales and marketing actions that will be undertaken by market segment.

Co-ordinate all sales, marketing and PR activity both on and off property Monthly review with the General Manager and Director of Sales and Marketing Monitor results achieved versus the plan

Manage website and develop internet marketing strategies to maximise distribution through all channels

Develop robust search engine strategies to improve website positioning

Revenue Management

Revenue management is crucial to optimising the hotel's revenue performance and we ensure that each hotel is proficient in this area.

The General Manager and their team evaluate business on the books, pricing and forecast occupancy levels against historical and known future trends utilising our proprietary models and processes. 

Market share analysis with supporting commentary

Analysis on competitors' rate strategies

Evaluation of GDS and brand delivery systems

Appropriate pricing strategies

Pre-Opening Services

Hire General Manager and support team

Create and implement pre-opening sales, marketing and PR plans Assemble pre-opening budgets

Recruit and train all personnel and develop employee benefit programmes

Establish detailed action plans for all departments

Develop effective pricing strategies